For wedding professionals
Stop paying for leads. Start earning your ranking.
Your listing, your leads and the booking tools are free, forever. Pro is optional, and it never touches the rankings.
Is yours?
Claim it in about a minute: prove it's your business, and the dashboard is yours the moment it clears.
Claim this listing free →Not you? Search for your business instead.
You're probably already listed — we index 119,000+ wedding businesses across 108 markets. Not there? You can add yourself from the same screen.
Simple, honest pricing
Pro doesn't buy your ranking.
It buys the tools that earn it.
Photographers, videographers, planners, DJs, florists, caterers, officiants, bands — every category starts free and stays free. Pro sharpens the tools; it never touches the rankings.
Free
Every vendor, every category
forever — not an intro rate
- Claimed, verified profile with gallery, packages & video
- Unlimited verified leads — names, faces, real dates
- In-thread messaging & proposals couples can accept
- Your ranking, earned — same playing field as everyone
Lazo Pro
For vendors ready to grow
or $790/year — two months free
✦ LAZO PRO badge on your public profile
- Everything in Free, plus the Pro badge couples notice
- Text alerts the moment a lead arrives — reply from the text
- Auto-replies & day-3/5 follow-up sequences
- Availability calendar on your public page
- Analytics — trends, response rate, your rank in your market
- Unlimited gallery & every market unlocked
Founding billing is open — your rate locks for life the day you upgrade.
Pro Studio
Run the whole business in-thread
or $1,290/year — two months free
- June for Studio — your AI business copilot: pricing strategy, profile audits, review coaching, and replies she drafts for you
- Everything in Lazo Pro
- Contracts with legal e-signature — signed in the same thread
- June converts your existing contract in about a minute
- Wedding-day & engagement questionnaires
- Invoicing — itemized, tracked, in the thread; card payments arrive next
- Instant Booking badge on your profile
Founding price — locked for life.
Venue Showcase
Add-on for venues
captured by our team, hosted forever
- Professional 360 capture of your space
- Immersive tour embedded on your profile
- Couples walk the room before they ever call
- Updated when your space changes
One booking a year pays for Pro nine times over. Most vendors on The Knot pay more than $79 a month for leads they share with five competitors — here, every lead is yours alone, and it's free at every tier.
The difference
You've seen how the other guys do it.
They monetize the introduction — then they abandon the relationship. You pay to be seen. You pay again when a couple clicks. And the moment one actually reaches out, their job is done: the contract, the questions, the timeline, the money — all of it happens somewhere else, on tools you also pay for. Here's the same table we'd want to see:
| The Knot / Zola | Lazo | |
|---|---|---|
| Your listing | Paid tiers, annual contracts | Free forever |
| Leads | Pay per lead, shared with rivals | Free, exclusive, verified couples |
| Your ranking | Highest bidder rises | Earned — never for sale, and you can see exactly where you stand |
| Reviews | Anyone can post | Booked couples only |
| Booking tools | Rent HoneyBook + DocuSign too | Threads, proposals, contracts & invoices built in |
| After the introduction | Their job is done — you're on your own | The relationship stays — signed in the same thread it started |
The toolkit
Everything you pay four companies for. Free to start, Pro to win.
Leads, threads, proposals and reviews are free forever. Pro adds the speed and polish that earn the ranking; Pro Studio runs the whole business in the thread. None of it buys a better position.
Leads with names, faces and real dates
Every inquiry is a signed-in couple with a date, a city and a budget. Yours alone, never resold to five competitors, and never billed per lead.
One thread per couple, proposal inside it
Quote in the conversation with your packages filled in. The couple taps accept and you are booked, with no separate proposal app and no monthly fee for it.
Contracts, signed in the same thread
Legal e-signature with audit trail. June turns the contract you already use into a template, and every couple signs where the conversation already lives.
Invoices, payment plans and tips
Card payments through your own processor, in the thread. Installments, reminders and a tip line. Lazo takes nothing from what couples pay you.
Text alerts, auto-replies, follow-ups
A text the moment a couple inquires, an instant reply in your words with their name and date filled in, and day-3 and day-5 nudges. First reply usually wins.
An availability calendar couples see first
Mark booked dates and couples see them before they inquire. Fewer dead-end messages, and a feed for your own calendar app.
Analytics that coach you
Your rank in your market and what moves it, response rate, inquiry trends, and what couples in your city actually pay for your category.
June, your AI business copilot
Profile audits, pricing strategy against your market, review coaching, and replies drafted in your voice from the couple’s real details.
Delivery galleries with a print store
Deliver the wedding on a page with your branding, a passcode and downloads. Couples order professional prints and wall art straight from it.
Reviews from couples who booked you
No drive-by stars, no anonymous takedowns: a review needs a booking behind it. You reply to every one, free, and the Lazo Score weighs them by recency.
Send couples to the crew you trust
Recommend the vendors you work with and they land on your couple’s vendor team as referred by you. The people who refer you do the same.
A scheduler and a lead form for your own website
Couples book a consult from your Lazo page, and inquiries from your own site land in the same threads. Questionnaires collect the day’s details when you need them.
Claiming is open
Yours in minutes, not days.
Find your business
Type your name in the box at the top. You're likely already listed — and if not, you add yourself from the same screen.
Prove it's yours
Attach one document — license, insurance certificate or EIN letter. Verification runs while you watch; most claims clear in under a minute.
Walk into your dashboard
Leads, threads, proposals, calendar, your rank in your market — live the moment you're approved.
Venue Showcase
Let couples walk your venue tonight.
Couples shortlist venues they can already picture themselves in. A Lazo 360 tour lives right on your profile — captured professionally by our team, hosted forever, working while you sleep. Drag the room and see for yourself.
$999/year for venues — every other tool above is free for every category.
Straight answers
The six things every vendor asks.
What if my business isn't listed yet?
Search your name at the top. If we don't have you, request a listing from the same screen in the app — it takes two minutes and is reviewed the same day. Free either way.
What does “verified” mean on Lazo?
A verified vendor proved ownership of the business — a license, insurance certificate or EIN letter. A verified review comes only from a couple who booked that vendor through Lazo. A verified lead is a signed-in couple with a real date.
Do you take a cut of my bookings?
No. Contracts, invoices and payments run in your thread through your own processor. Lazo charges 0% on what couples pay you.
Can I cancel Pro?
Any time, from Account in your dashboard. Your profile, leads and threads stay free; only the Pro tools switch off. Founding pricing is locked for life while you stay subscribed.
Does paying for Pro improve my ranking?
No, and it never will. Rankings come from verified reviews, reply speed and real bookings. Pro buys tools that help you earn those; it cannot buy the position itself — and your dashboard shows you exactly where you stand and why.
Who sees my availability calendar?
Couples see which dates are booked on your public page, so they don't inquire about a date you can't take. They never see who booked it.
Your couples are already searching here.
119,000+ vendors across 108 markets, and the rankings can't be bought — only earned. Be there when they look. And when a couple reaches out, that's not the end of Lazo's job — it's the beginning.