Why Lazo
The wedding industry has a trust problem. We built the fix.
The biggest wedding sites make money selling vendors access to you. We think the biggest day of your life deserves better incentives than that.
The difference, in one sentence
The site you make an account on first.
The big sites sell you.
The vendor at the top of your results is usually the one who paid the most. Anyone can post a review. Your inquiry becomes a “lead” sold to a dozen vendors, and the planning tools exist to put ads in front of you.
Lazo can't.
Rankings are earned from couples who booked. Reviews need a real wedding behind them. You choose who hears from you. And the tools exist to get you married — that's the whole business.
Rankings are never for sale.
Search order comes from the Lazo Score — a reputation number built from verified reviews, reply speed and real bookings, weighted for recency. No vendor can buy a better position, and every vendor can see exactly where they stand and why.
Every review is verified.
A review only counts when the couple booked that vendor through Lazo — the booking is the proof. Vendors can reply to every review, free, forever. If we ever remove one, the reason is logged in its place.
Every lead is a real couple.
You verify your account before you contact anyone, and your inquiry carries your date and what you're planning. Vendors never pay per lead, so no one profits from sending them junk — and no one profits from selling your inbox.
New vendors start at the community baseline, not at zero and not at a fake five stars.
As verified reviews arrive, a score earns its way up or down from 65. It's honest, and it means the number you see always means the same thing — on a brand-new studio and on one with a hundred weddings behind it.
Plan on the site that isn't selling you.
Verified vendors, a budget with real prices in your city, one thread per vendor with the contract inside it, and June — who knows your date and plans it with you. Free.
Start planning free