For wedding professionals
The WeddingWire alternative where rankings are earned.
WeddingWire and The Knot share a parent company and a model: vendors fund the platform through advertising. Lazo runs on the opposite engine — free profiles, free verified leads, and a search order money can’t touch.
When your ad tier is your ranking
You know the treadmill: pay for placement, watch the market price climb, and compete against whoever spent more this quarter — while inquiries arrive with no date, no details, and often no reply. Your five-star history deserves better economics.
The Lazo model
Zero acquisition cost. Profile, leads, SMS alerts, messaging, proposals: free forever. Lazo never charges per lead, so nobody on this platform profits from sending you junk.
A score money can’t move. The Lazo Score is built from verified reviews only. You start at the community baseline of 65 and earn from there — and so does everyone you compete with.
Booking happens here. Verified couples inquire with dates attached, you reply in-thread, send a proposal, and they accept in one tap. Confirmed.
Side by side
| Lazo | Typical ad-driven directory | |
|---|---|---|
| Profile cost | Free forever | Paid advertising subscriptions |
| Cost per lead | $0, always | Bundled into ad spend |
| Ranking basis | Verified reviews only | Ad tier influences visibility |
| Review integrity | Proven weddings; unburiable | Open submission |
| Lead alerts | SMS, date attached | Email/app notifications |
| In-app proposals | One-tap accept | Off-platform |
General comparison with large advertising-based wedding directories; third-party pricing and terms vary by market and reflect publicly available information as of July 2026.
Being fair about it
WeddingWire moves real traffic, and if your ads convert, nobody’s telling you to stop. Lazo simply removes the reason this has to be either/or: claiming your profile costs nothing, every booking it produces costs nothing, and your ranking here reflects your work — not your budget. Run both. Watch which one earns its keep.
What vendors get on Lazo
Free verified leads
Real couples, dates attached, SMS the moment they inquire — and never a lead fee.
Unbuyable rankings
Your score is yours. No ad tiers means no competitor outspends your reputation.
One-tap bookings
Proposals live in the thread; couples accept in a tap and the booking is confirmed.
Questions vendors ask
What does Lazo charge for?
Never leads, never rankings. Optional paid services are planned, and none of them will ever touch search order.
How do I build my score?
Invite past couples to leave verified reviews — free. Each verified review moves your Lazo Score; recency is weighted, so great recent work counts most.
Can couples find me if I haven’t claimed my page?
Often yes — Lazo lists 88,000+ vendor pages. Claiming makes it yours: photos, pricing display, instant SMS alerts, and proposal tools.
Is there a contract?
No contract, no card, no lock-in. Leave whenever you like — though vendors with free bookings rarely do.
Earn your ranking. Keep your money.
Claim your free profile in five minutes.
WeddingWire® and The Knot® are registered trademarks of The Knot Worldwide Inc. Lazo is not affiliated with, sponsored by, or endorsed by The Knot Worldwide. Names are used for identification and comparison only.